Relevance of SEO in 2024?
Having some technical experience within the digital marketing industry for some time now and a critical component that digital marketers should know is SEO. For those who are new to SEO, S.E.O. is the acronym for SEARCH ENGINE OPTIMIZATION. Knowledge in SEO is important as it can be helpful, however, the question arises, is SEO still relevant in 2024? Personally, these days, I find that many search results do not make the cut because search engines provide results of those who have a fat wallet. What I mean are the companies that are able to pay a lot of cash to simply rank their sites regardless of the quality of the content it contains. From an SEO perspective, the knowledge is that the more a site has links linking to it, the higher it ranks. One way of doing this is to place your site links on major sites (e.g. news, magazines, other popular sites), and this can effectively increase your site’s popularity especially if the site is still new and unknown. This process is called